Hey CEOs,
You’re not just selling a product or a service. You’re building trust at scale.
Your business isn’t just a business. It’s a media company.
The companies that truly understand this don’t just compete. They lead.
It’s Not Look at Me. It’s “Look at This.
Social media isn’t about self-promotion. It’s not about saying “Look at me.”
It’s about saying:
“Look at this. Look at the mission. Look at the problem we’re solving. Look at how we’re doing it better.”
Your role as a leader is to direct attention to what matters.
Show your process. Your thinking. Your solutions.
You’re not just building awareness you’re building belief.
Your Brand Is Your Scaled Reputation
Your reputation already matters.
- How you treat clients.
- How you deliver results.
- How you handle challenges.
That’s what people say about you when you’re not in the room. Your brand is that same reputation scaled. Social media doesn’t replace reputation. It scales it.
It takes private credibility and turns it into public trust.
Sales Has Changed Forever
If you have sales in your business and every single one of you does the rules have changed.
Ask yourself.
When someone Googles you, what do they see? Do they find hours of proof that you know your craft?
Or do they find nothing at all?
I consulted with a company that converted 100% of their leads who watched their YouTube videos before their sales meetings.
It wasn’t luck. Those leads were already convinced.
Your content does the selling before you ever show up and when it’s shareable, your best customers don’t just tell others about you they share your podcast, your video, your post.
That’s how word of mouth scales.
Think Like a Media Company
This isn’t theory. It’s a strategy you can act on. Be the media company for your industry.
For many, that means starting a podcast. Most founders know the value of being a guest on a podcast.
But when you own the show, you change the dynamic entirely.
- You set the agenda.
- You invite the people you want to know.
- You build authority by association.
It’s your own channel a modern-day TV show for your business.
A Practical Example
One CEO in our cohort runs a tech company. She didn’t start a podcast just about tech features. She focused on the real challenges her clients face.
Her most recent episode featured the founder of a human resources firm talking about building strong teams.
That content attracted a completely new audience of people focused on hiring, when they need a tech partner, who do they think of first?
Her.
Because they’ve already spent hours with her brand.
Consistency Builds Trust
This doesn’t need to be complex.
- Weekly, fortnightly, monthly pick the cadence you can sustain.
- Share your thinking.
- Show your work.
- Build a library of proof.
Outbound prospects now have something meaningful to engage with. Inbound leads don’t just see a website they see who you really are.
Creative Is Not Optional
Attention is the gateway. Your creative your content is how you earn it.
If you want to attract better customers, shorten sales cycles, and open new opportunities, you have to show the market what you’re about.
Your brand should be working for you while you sleep.
For the CEOs Ready to Lead
This is what we do. We don’t just talk about podcasting. We produce, package, and market your podcast so you can:
- Build your own branded show.
- Digitize your reputation.
- Create content that drives real sales conversations.
If you’re serious about scaling your reputation and owning your space, we have three spots left in our CEO Podcasting Cohort for July.
Apply or book a meeting with our partnership team here.
https://calendly.com/sugirarubasha/podcast-interview
Final Thought
Your reputation already matters. Don’t limit it to the people you can meet in person.
Broadcast it.
Be the media company your industry needs.
