Hey Everyone, I’m thrilled to share my experience from yesterday’s event hosted by the wonderful folks at Hoozu.
Just a bit of background: Hoozu, is an influencer marketing agency, which was recently acquired by IZEA.
We were fortunate to hear directly from the CEO Ted Murphy.
IZEA is the big player in influencer marketing, and Ted’s journey as a founder was truly inspiring.
I resonated with his story on many levels, especially as a creator and co-founder of our media company.
Creating content has become more than just a passion – it’s become my life’s work, a testament to dedication and perseverance.
On this journey, I’ve aimed to assist brands and influencer agencies.
Despite being a macro influencer, I faced rejection solely based on follower count, often overshadowing the quality of my content across our YouTube channels and short-form content, which has amassed millions of views.
Relating back to yesterday’s event, themed ‘the past, present, and future of influencer marketing’,
I found myself as the sole creator present.
This offered me invaluable insight into how creators can be more efficient and effective in delivering creativity and value to brands.
Ted Murphy’s talk on the power of AI was particularly enlightening.
He discussed how AI is revolutionizing the creator economy, especially in image creation.
Visuals are crucial – be it YouTube thumbnails or cover images on social platforms – and IZEA’s platform harnesses AI to drive outstanding results.
This revelation prompted me to experiment.
After the event, I tested AI-generated thumbnails for my YouTube video. As you can see below
The results were astounding – a high click-through rate of 6.5% and growing.
The game has indeed changed.
AI is a game-changer, and those who wield its power will prevail.
To my fellow creators: this is your moment.
You can be founders, marketing strategists own equity with brands.
The possibilities are limitless.
Leveraging AI effectively can turn your visions into reality.
For YouTube descriptions, I recommend the powerful tool Text Cortex, accessible here.
Go out there and create.
The world is yours.